Hey Winnipeg! If your grocery receipts have been giving you some serious sticker shock lately, you are definitely not imagining it.

The latest Canada Food Price Report for 2026 predicts that an average family of four will spend about $994 more on food this year compared to 2025. That is the big picture. The local reality here in Winnipeg is that prices are uneven from aisle to aisle. That means having a solid strategy matters more than ever if we want to keep our budgets on track.

Keep in mind your own preferred memberships, points, discounts, and coupons! This is the time of year it comes in handy - and especially now!

These are the lowest verified flyer prices available this week. There are no estimates or averages here, just confirmed flyer pricing. Think of these numbers as a baseline. When prices drift above these levels, it is usually a sign that it is time to pivot.

These are not cheap across the board prices. They are simply the lowest points showing up in flyers this week.

January is officially root vegetable season in Manitoba, and you can see it clearly in the flyers.

My rule of thumb is simple. If it grows underground and stores well, January is usually its cheapest season in our part of the world.

These are solid, boring staples, and boring is a good thing in January.

Protein remains the trickiest category for most households, and prices are not moving evenly.

Eggs have stabilized.
A dozen large eggs at No Frills is $4.00, which works out to about $0.33 per egg. That keeps eggs competitive with most meat options right now.

No Frills has the closest options to your target:

At this point with protein prices so high a 4-pack tray of chicken can cost up to $30, it is time to investigate the benefits of alternatives like Lentils and relying on eggs more often in larger qantities!

Butter priced under $1.20 per 100 grams is a definite buy. Anything above that is more of a watch and wait item.

Flashfood
It is always worth checking the Superstore locations on Ellice and Gateway. They frequently post meat, cheese, and bakery items at 50 percent off when they are near their best before dates.

Too Good To Go
Bakery surprise bags from Tall Grass Prairie at The Forks often deliver more than $15 worth of baked goods for under $6.

Community Fridges
The West End Commons fridge at 641 St. Matthews Avenue is still active. Take what you need or leave what you can.

Act this week
Sobeys Lightning Deals end early on January 11. Watch for bundle and multi buy offers that reward stocking up. If you see a break in the weather that makes a larger trip easier, take advantage of it.

Plan around this
Winnipeg Jets home games create predictable pre game grocery rushes. The Forks and local events increase weekend traffic. With school back in session, after school and weekend crowds are back to normal.

Festival du Voyageur runs from February 13 to February 22. Based on last year, expect tourtiere around $8 to $9 per slice and maple taffy on snow at about $5 per stick. Not cheap, but still far less than a winter flight somewhere warm.

Until then, stay warm, drive safe, and pass the honey dill.

P.S. Spotted a great deal? Tag #WpgGroceryFinds so everyone can benefit.

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This week’s report prioritizes confirmed value over volume. If it appears here, it is something a Winnipeg shopper can realistically act on without guesswork. Full price scans resume next cycle. You can reply to this email with any feedback!

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