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PRICES AS OF 21Nov25

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Hi Winnipeg, welcome to this week's Watch. 🛒

If you feel like your grocery bill has been fluctuating wildly lately, you aren't imagining things. Our data shows a dead heat between Superstore and No Frills this week, with the overall cost difference coming down to just pennies.

However, the "Discount Trio" didn't win everything. Here is the strategy for the week of Nov 21st:

  • 🥩 The Meat Surprise: Don't overlook Co-op. They pulled off a rare win in the Meat category this week thanks to aggressively priced Ground Beef ($3.69).
  • 🥦 The Greenest Cart: If you are stocking up on fresh fruit and veg, FreshCo is currently beating the competition by nearly 10%.
  • 🥫 The Pantry King: For shelf-stable goods like pasta and beans, Superstore remains undefeated.

Note: Grocery prices in Winnipeg shift by 20-30% every Thursday. We update this dashboard weekly so you never shop with old data.

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This Week's Full Price Report

The Full Price Report

This week's grocery findings reveal a segmented market for the Winnipeg shopper, necessitating a strategic approach to maximize savings. While Superstore frequently features the lowest sticker price on a wide range of goods—especially pantry items and select produce—this price is often a sale or a PC Optimum promotion, making it the best choice for deals but not necessarily the baseline price leader. For guaranteed, everyday low prices on essential staples like flour, sugar, and certain dairy products, Walmart and No Frills remain highly competitive and offer dependable value without needing a loyalty program. Meanwhile, FreshCo continues to dominate the fresh meat category, posting the best non-promotional prices for everyday items like Chicken Breast and Ground Beef, confirming it as the primary destination for protein savings. Therefore, the deepest savings are found by balancing Superstore's targeted promotions with the consistent low baseline prices offered by their competitors.


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